In Japan,
Nintendo has announced that they are buying a three percent
stake (at a cost of $231.8 million) in the popular convenience
store chain called Lawson. The stores are similar to 7-11
(who Sony has recently invested in in Japan) and sell a
wide variety of products, including video games. Unlike
in the U.S., consumers can purchase new video games at convenience
store chains, or use the in-store kiosks to download older
software at a bargain price. Nintendo has partnered with
Lawson for years on other occasions, including the download
of games to NES and SNES cartridges. Lawson has 7,000 stores
nationwide.
The
new deal will allow the companies to offer customers all
of Nintendo's products at the locations, including the distribution
of products ordered online. In other Nintendo dealings,
the company has announced in Japan that they have formed
a new company by partnering with the advertising company,
Dentsu, Inc. The new company, ND Cube Ltd., will create
game software for all of Nintendo's systems, and will also
develop software using new mobile communications and gaming
devices (the Game Boy Advance, possibly, or new cellular
Internet systems). It is reported that the newly created
company will not have any products available until the year
2002. (Frankly, we're not really sure what kind of game
making talents an advertising company has, except for the
marketing of the games once completed, but perhaps there
is more to advertising in Japan than meets the eye.)
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